150K+ Views. 100+ Videos. 6 Months.

expandCFO is a fractional CFO and NetSuite accounting firm founded by Chris Arndt, helping $5M–$100M businesses — especially manufacturers, wholesale distributors, and eCommerce brands — replace spreadsheet chaos with scalable financial systems.

The firm's expertise was undeniable. But in a crowded market where every CFO consultant claims to be different, being good wasn't enough. They needed to be visible, credible, and trusted before the first call.

We built a full content engine from the ground up. Structured bi-annual video production shoots generate enough content for months of weekly publishing. Long-form deep-dives — covering cash flow forecasting, NetSuite optimization, month-end close processes, inventory turnover, and AI in FinOps — are cut into Shorts, distributed on YouTube, LinkedIn, and email, and optimized with keyword strategy that targets exactly the search terms a CFO-ready business owner types at 11pm.

In just 6 months, the channel surpassed 150K views across YouTube and LinkedIn — 100+ videos optimized for search, compounding organic reach on both platforms while amplifying paid media targeting. Every title, description, and tag is engineered for YouTube SEO and LinkedIn discoverability, so each video keeps earning views long after publish.

The system runs on autopilot between shoots. That's the point.