Wellness · Longevity · Dana Point, CA
Top 40 XPRIZE Semifinalist. 800+ Patents. A Real-Life Jimmy Neutron.
XPRIZE Semifinalist
Healthspan Competition
Patents on Protein Expressions
Scientists in Attendance
Cinematic videography and conference coverage for a healthspan pioneer competing in the $101 Million XPRIZE Healthspan competition.
Lionheart Health is a longevity and wellness brand built around a founder with 800+ patents on protein expressions and electrostimulation devices — a real-life Jimmy Neutron, and a genuine genius.
When he entered the XPRIZE Healthspan competition — a $101 million prize pool focused on extending human healthspan — he needed a video that captured both the science and the human story behind his work. The Livewell Media produced that video: a cinematic piece on how he applied, his vision, and the breakthrough technology driving his entry.
The result earned him a spot in the Top 40 Milestone 1 Semifinalists. The video was displayed in a theater for hundreds of the smartest scientists in the health and longevity industry — positioning Lionheart Health as a serious contender among the world's leading healthspan researchers.
It was an honor to work with him, and an honor to tell his story.
Services Provided
- Creative Direction
- Cinematic Videography
- Video Editing
- Conference & Theater Coverage
Featured Video
Gallery
The Niche Is You
We don't force ourselves to fit in. We shape our story to own the gap that's already ours.
Every person who walks through our door has a gap in the market — not because they invented it, but because they are it. The niche isn't a demographic. It's the authentic expression of who you already are when you stop performing.
Howard didn't need a brand. He needed a mirror.
Howard Leonhardt is a scientist obsessed to the bone — with Klotho, with inventions in general, with vineyards, and with books. He is, unmistakably, himself. His mission isn't a marketing positioning exercise; it's a life's work: to prolong humanity's longevity and quality of life.
With 800+ patents on protein expressions and electrostimulation devices, he didn't need a brand. He needed a mirror — something that would reflect the magnitude of what he's already built back to the world in a way it could receive.
When his XPRIZE video played in a theater full of the world's leading scientists, it wasn't a campaign launch. It was a man being seen for who he already is. The Top 40 placement wasn't a marketing win. It was the world recognizing what was already true.
We didn't position Howard. We listened to him — to the scientist, the inventor, the man who reads books and grows vineyards and wakes up every morning thinking about Klotho — and we held up a lens so the rest of us could see what was already there.
He is himself, and his mission is to prolong humanity's longevity and quality of life. Everything else is a consequence.
AI is a tool — a vehicle that expedites the processing of our human input into the online world. It doesn't replace the human. It amplifies the human who shows up honestly. We become expansive, and life becomes more joyful and fulfilling when we are, instead of when we try to be.
In the long run, when you look back 20–30 years from now — what do you care about? Beyond profit, that is a consequence of living an authentic life. Who do you serve, how do you serve them, and why?
Ready for results like these?
Let's build a content and marketing system that works as hard as you do — in compliance, on brand, and built to scale.
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